- A new report holds out little hope for Tesla fans who want Musk to refocus on the automaker.
- It claims that a person inside his social circle believes he’ll continue his focus on DOGE no matter what.
“Elon thinks it’s the most important thing in the world to work on, and when he hyperfocuses on a goal that’s what gets done. Nothing will pull him away unless he wants it to.” Those are the words of a person inside Elon Musk’s social circle, says the Washington Post. They refer to Musk’s ardent focus on DOGE despite Tesla’s current headwinds. Evidently, Musk is the type who simply won’t change course, even if the brand that made him so wealthy is floundering.
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It’s no secret that Musk hasn’t put Tesla on the top of his priorities for the past few months. Actually, he’s been spending quite a lot of time making appearances, most of which were related to his new role as the head of the Department of Governmental Efficiency in the Trump administration. In fact, many Tesla fans started reaching out to him via X to ask what he’s been doing for the automaker recently.
Read: Tesla’s Q1 Sales May Be Its Worst In Years As Analysts Warn Stock Could Sink 50%
Perhaps that’s why he and President Donald Trump created a Tesla pop-up store at the White House last week. Regardless, the Washington Post writes that Musk is unlikely to change course based on that insider’s opinion. Musk’s own actions seem to confirm that story. Sales are down in several markets, as is the brand’s popularity – and we’re not talking about a couple of measly basis points either. In some places, like Germany, polls suggest that nine out of ten people are already swearing off of the brand.
“If in fact Tesla’s deliveries are down year over year, I think it is related to brand damage that’s happened,” said Gene Munster, managing partner at Deepwater Asset Management. “Because I think people have strong opinions about Elon and they’ve gotten even stronger over the past two months.” Those opinions have led to countless acts of vandalism, violence, and other protests across the world.
It’s worth pointing out in all of this that the Washington Post, the only source of this information to date, is owned by Musk’s rival Jeff Bezos. While it’s unclear if the Amazon CEO had anything to do with this particular report, he allegedly lays a heavy hand on the paper at times. Regardless of that, it seems rather straightforward that Tesla could benefit from a bit more focus from its CEO.
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