Marketing Podcast with Sam Horn
In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She’s been a speaker for 3 TEDx talks and the author of 10 books, including Tongue Fu, POP!, SOMEDAY is Not a Day in the Week.
Her new book Talking on Eggshells: Soft Skills for Hard Conversations, shows you how to speak up instead of shut down, face challenges head-on instead of running the other way, and keep your cool even when others don’t.
Key Takeaway:
We need to start applying constructive communication strategies to handle everyday character-building situations, conflicts, and difficult people. Sam emphasizes the importance of shifting from reactive and negative responses to proactive and compassionate ones. With the use of specific words and approaches, individuals can interrupt patterns of negativity and encourage cooperation and understanding in various settings, such as in the workplace, family conflicts, etc.
This framework empowers people to take a different path and turn challenging situations into opportunities for growth and improved relationships. Furthermore, by keeping these strategies in mind and setting a good example, individuals can influence others to create a positive ripple effect in their personal and professional lives.
Questions I ask Sam Horn:
- [02:05] Does it seem like we’re offered more character-building situations today than ever?
- [05:16] You shared what is probably the main tool from the book and that’s this concept of words to lose, words to use. Could you explain it?
- [06:25] Let’s say you’re in an argument with somebody, you have two different opinions. How would you frame lose and use?
- [09:30] Let’s talk about a very common workplace situation, a mistake is made on something that is a big deal and there’s a finger-pointing going on. How do we diffuse the blame game using these tools?
- [13:09] Is there a constructive way to handle a bully?
- [14:37] How can we practice the ideas you share in your book and keep it top of mind?
- [17:18] Can give us a concrete example through a story of the common places where people use the ideas you’re mentioning?
- [18:59] How could you make this a bit of a movement where people would start teaching this in schools and people would start having not just workshops, but coaching inside the workplace?
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